COMPARISON OF CHEMISTRY PROBLEMS AND MARKETING
To understand the problems facing the market researcher, consider two cases and observe the differences between the two. Suppose that, after careful study, a company decides to manufacture and market a car wax. While it may be necessary to take more decisions that numbered here, these two examples help us understand the differences between chemical and problems of marketing.
PROBLEMS FACING THE CHEMICAL RESEARCH
The investigator must develop a chemical compound effective to clean and polish the exterior of the cars (paint and chrome parts.) Start by determining that you want to remove the wax (dust, grease, insects and salts). Having established this, try several chemical compounds that remove dust, grease, insects and sales of vehicle paint and glitter is taken out at the same time. These chemicals can be measured with great precision in test tubes or on a scale, and record all the information obtained to achieve the ideal combination. Of course, try their new wax in different finishes of automobiles for ensuring that gives better results than others.
PROBLEMS FACING THE MARKET RESEARCH
The investigator must determine if the public came to prefer the new car wax to the "Zero X": the most popular of the moment. Begin by selecting a group of people to test various products. Is likely to look for these people, all different makes of cars, in the most diverse regions. Then classifies individuals into two groups: the first group (Group A) used "Zero X" and the second group (Group B) the new "Z Cera." Then ask the group to use first X Cera, Cera change to the group Z and Z use the wax, which worsen the wax X. Then, each participant in the testing of these products should specify what he liked most of each and write your answer in a form that is typical of what is used today.
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